If you live in a major city in the US, you’ve probably already borne witness to the scooter revolution.
For short distance trips down city sidewalks, the motorized, smartphone-unlockable scooters provided by companies like Bird and Lime are kicking butt and taking names. The scooters are easy to ride, easy to access (they’re just lying there on the side of the road), and easy to dispose of (again, you just leave them lying until a Bird or Lime employee comes by). Just grab and go—that seems to be what has made these scooters such a big hit.
With so many Birds and Limes already scooting around Atlanta’s Midtown district, I decided that I wanted to give one a try. I downloaded the app and headed eagerly over to a Lime scooter parked on the side of the road. I was giddy with excitement, dreams of zipping down Atlanta sidewalks scooting through my head.
Then I came upon the Rules and Regulations screen:
I was aghast. No one I had seen using these amazing scooters had been wearing a helmet. No one had been crazy enough to get off the sidewalk and onto the dangerous car-packed Atlanta streets. And since then I have seen at least one or two couples sharing a scooter safely.
Two of these rules in particular (no doubt related to government regulations) reflect the very reasons we haven’t had a scooter revolution before now:
- Helmets – No one is walking down the street carrying a helmet on the off chance they might take a scooter ride. The beauty of scooters is their spontaneity as a transportation mechanism. You pick one up and go for as far as you need to go. You don’t prepare to take a scooter.
- No Sidewalk Riding – Simply insane. These scooters are great, but they are not roadworthy. To require people to take these electric scooters on actual roadways is like sentencing rollerbladers and skateboarders to death by car traffic also.
The key words there were “if followed.”
This is the great secret behind Bird and Lime’s success: no one is following the restrictive helmet and sidewalk rules, and few people ever have. Without much of a conversation, I think we have all realized that the safety regulations that would attempt to constrain the scooter revolution are ridiculous.
And this is why the safety regulations won’t succeed. In choosing to ignore them, we consumers have given fuel to a new industry that will soon be here to stay. Lyft and Uber had a rough few years of battling it out city by city against conservative local governments and corrupt taxi cartels, but they won because people prize convenience. Now the scooter revolution—also offering convenience—is here to mop up the remainders of old guard resistance against transportation innovation.
Judging by what I see on the streets, the war is already won, and with hardly a single political shot fired. The mundane, and even unintentional, mass civil disobedience of Bird and Lime users is a model of how entrepreneurship and creativity can change industries and cities for the freer. And that’s a reason to be hopeful.
Reprinted from the author's blog