All Commentary
Tuesday, November 3, 2015

Amplifying FEE’s Seminars for Even Greater Impact

As you know, for decades FEE has taught the principles of freedom at seminars.

Our challenge today is to amplify the scale and effectiveness of our seminars to inspire even greater numbers of young leaders to make freedom a part of their life philosophy.

It should be no surprise that, as our highest-impact program, FEE’s seminars are also our most costly. As we strive to make ideas of liberty a credible and familiar part of campus culture, we aim to reach greater numbers of young people without a large additional investment of resources.

We are achieving this through effective division of labor on the front end and meaningful digital “touches” to each student on the back end.

For division of labor, we establish partnerships with organizations that work with youth audiences and ask them to recruit participants–averaging over 100 high-school or college students–for a full day of instruction, activities, and fellowship around our ideas.

This division of labor places most of the seminar marketing and logistics on groups with established youth networks in local markets, saving FEE over half the cost of a go-it-alone program.

For regular touches, we use state-of-the-art digital marketing automation, integrated with and our customer database, to offer seminar participants online material that is customized to their age level and interests.

By the end of 2015, we anticipate total seminar attendance at over 1,300–up from approximately 800 last year and 750 the year before. Our plans for next year are even more ambitious.

By bringing greater numbers of students through the top of our customer funnel and staying in touch with them regularly after their FEE experience, we expect increasing numbers of seminar attendees to become lifelong students of and advocates for freedom.

I also want you to be among the first to know that FEE is now rated Gold and 4-stars by non-profit rating groups Charity Navigator and GuideStar respectively. These high ratings recognize FEE’s organizational transparency and fiscal accountability as we work toward our mission. I’d love to welcome you among our supporters who make gifts that are essential to making freedom familiar and credible to the rising generation.

  • Wayne Olson is the Chairman of FEE's Board of Trustees and a former executive director of the Foundation for Economic Education.