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Wednesday, October 1, 2014

Change Is Coming to The Freeman

Our flagship publication has a renewed focus


The Freeman’s print edition has been with us for a long time. FEE has only been its steward since 1955. But we’ve guarded it jealously ever since. It’s gone through many changes—colors, sizes, and forms. And now it’s undergoing another change.

But first things first: The Freeman’s print edition isn’t going anywhere.

The big news is we’re going quarterly: spring, summer, fall, and winter. As of December 2014, we’ll finish up our monthly print run. After that—as a print subscriber—you’ll start to receive your print Freeman in March, then in June, September, and December. Your Freeman will now have the best of the best. It’ll come in full color throughout and have a new look.

Why go quarterly?

First, it’s cost-efficient. We can send out more magazines at higher quality. Plus, every dollar we spend being less cost-efficient is a lost opportunity to reach a young person on her tablet. Of course, we don’t want to miss too many of those opportunities.

But that’s not all. A higher print run each quarter means a far wider distribution each quarter. Indeed, we’ve been in the process of expanding our channels with a new focus on marketing and distribution. We’re starting to understand the print Freeman as a publication created to make new friends of FEE.

Our supporters will be happy to see only our showcase material in print, knowing that the savings are going to grooming the next generation of Miseses, Greaveses, and Reads. We also think students will pick up a full-color version of our best material and keep it around for a while—perhaps on the coffee table, perhaps in the bathroom. The new format also allows us to produce a special edition issue each year.

Our think-tank partners and fellow travelers will want to spend time with this new product line, as well. It’s sleek. It’s colorful. It’s modern. And the ideas? Well, they’re timeless, of course. But we’ll keep them in the 21st century where they belong—reaching a new generation of freedom-lovers.

As distinguished fellow Jeffrey Tucker reminds us in his recent tribute to FEE at Liberty.me:

In some ways, [the millennial generation] is the most knowledge-exposed generation to live on this planet. Reaching this generation, then, requires a special focus. Knowledge is one thing but wisdom and principles are another. Being bombarded with non-stop data bits is not the same thing as having a useful worldview rooted in a coherent set of changeless principles. Knowing facts about the world is not the same as understanding cause and effect.

This is precisely what FEE seeks to impart, and its renewed focus can extend the influence of the core ideas with greater clarity to the particulars of the mission.

Freedom is our prime value. And we still take our mission seriously after all these years. That means that making an impact comes first. If we have to choose between attracting a bright young person who’s curious about our ideas, and someone who was sold on liberty long ago, we know what we have to do. And while we see a duty to pass our ideas to new generations, we are under no illusions: We have to keep the old guard happy, too. We think we’ve found the right balance.

Many have gotten used to the current Freeman hitting their mailboxes every month. We understand. This change is hard for our editorial staff, too. But ultimately, we realize that if we’re serious about striking that balance between the economics of impact and the tradition we love, we need to squeeze more out of our donor dollars. And that’s the fundamental reason for the change.

So stay with us. Give the 2015 Freeman a try. For a $50 donation to FEE you’ll ensure this: You’ll get the quarterly Freeman for a year, and now, two young people will, too. 

Give the gift of The Freeman this Holiday

 


  • The Freeman is the flagship publication of the Foundation for Economic Education and one of the oldest and most respected journals of liberty in America. For more than 50 years it has uncompromisingly defended the ideals of the free society.