Director of Marketing & Communications

Director of Marketing & Communications – Foundation for Economic Education

About FEE

The Foundation for Economic Education (FEE) is a leading nonprofit organization dedicated to advancing the economic, ethical, and legal principles of a free society. 

Since its founding in 1946, FEE has been committed to inspiring and educating individuals on the values of personal freedom, entrepreneurship, and sound economic thinking. Through various high-impact programs, digital content, publications, and events, FEE empowers individuals to understand the economic principles that drive prosperity and fosters a society rooted in individual rights and limited government.

For more detailed information, visit FEE’s About page.

About the Role

FEE seeks a visionary and data-driven Director of Marketing & Communications to lead the next evolution of our marketing function. As FEE shifts from a traditional media-centric model to a student-centered pipeline model, this role will build the systems, processes, and strategies that connect our digital reach with real-world participation in programs, seminars, competitions, and alumni initiatives.

This leader will design and manage a marketing engine that turns interest into engagement and engagement into action. This includes overseeing digital marketing, brand strategy, audience insights, conversion optimization, and cross-team coordination to ensure that FEE’s content, messaging, and campaigns support measurable student growth and long-term talent development.

The Director will report to the Chief Operating Officer. 

Key Responsibilities

Pipeline & Conversion Leadership

  • Build and maintain an end-to-end marketing funnel that tracks and improves how individuals move through the Liberty Pipeline.
  • Identify gaps in the user journey and design strategies to strengthen conversion at each stage.
  • Set and track the right metrics for a pipeline-driven organization.

Student Recruitment & Digital Campaigns

  • Oversee campaigns—both paid and organic—designed specifically to drive student sign-ups for seminars, competitions, and other program offerings.
  • Ensure FEE’s website, forms, landing pages, and CRM systems are optimized for clear, frictionless user experiences.
  • Collaborate with the Analytics team to refine segmentation and automate communications across FEE’s core audience’s lifecycle.
  • Provide strategic oversight over key digital channels, ensuring cohesive messaging, high performance, and alignment with conversion goals.

Audience Research & Strategy

  • Develop insights into FEE’s core audiences (students, teachers, parents, partners, alumni) to inform messaging and program design.
  • Create audience profiles and use data to guide decision-making around program growth and marketing channels.
  • Monitor trends in education, talent development, and youth engagement to stay ahead of opportunities.
  • Support AI adoption in marketing to enhance content, workflows, and audience targeting.

Brand & Communications Leadership

  • Serve as the steward of FEE’s brand, ensuring consistency, clarity, and strategic alignment across all internal and external communications.
  • Strengthen FEE’s brand as a talent-building and student-empowering organization.
  • Ensure messaging across all channels reflects FEE’s values, mission, and strategic direction.
  • Provide direction for internal and external communications so teams are coordinated and aligned.

Partnerships & Content Distribution

  • Expand FEE’s reach by proactively developing relationships with peer organizations, education networks, influencers, and media outlets.
  • Build systems to routinely distribute FEE content and program announcements beyond our owned channels.
  • Work with FEE Studios and Editorial teams to ensure all content supports broader engagement goals.

Website and Technology

  • Set strategic priorities for the website and digital user experience.
  • Align marketing needs with technical execution led by the Associate Director of Analytics & Technology.
  • Define requirements for landing pages, forms, and tracking to support campaigns.
  • Ensure the digital ecosystem supports brand, conversion, and pipeline goals.

Cross-Team Collaboration

  • Serve as the marketing hub across departments to ensure unified campaign planning and execution.
  • Translate organizational goals into concrete marketing plans, project timelines, and shared performance targets.
  • Provide leadership, support, and professional development for marketing staff.

Key Qualifications and Skills

  • 8+ years of experience in marketing, communications, and digital strategy.
  • Demonstrated success in building conversion-oriented marketing systems or student/customer acquisition funnels.
  • Strong understanding of digital platforms (email, CRM, paid media, analytics tools).
  • Excellent communicator with experience shaping brand identity and messaging.
  • Proven track record of managing teams and working cross-functionally.
  • Analytical mindset with the ability to turn insights into action.
  • Passion for FEE’s mission and familiarity with classical liberal thought (or willingness to learn quickly).

Compensation and Benefits

At FEE, we’re committed to attracting and retaining top-tier talent. We offer a competitive compensation package and a vibrant, mission-driven work environment. Our benefits include:

  • Salary: Competitive and commensurate with experience.
  • Health Coverage: Medical, dental, and vision insurance, plus deductible reimbursement on eligible medical expenses. Flexible Spending Account (FSA) also available.
  • Retirement: 401(k) plan with a 50% employer match, up to $4,000 annually.
  • Time Off: Flexible paid time off to support work-life balance.
  • Culture: Join a collaborative, creative, and energetic team dedicated to advancing the freedom philosophy.

How to Apply

Qualified candidates should submit the following application materials (in order) in one PDF document:

  • A cover letter detailing your interest in the position and FEE’s mission, as well as your salary requirements.
  • Résumé.

Applications and any questions should be submitted to Elisa Bishop at [email protected].

There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain open until it is filled.

While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.

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