An editorial release, October, 1964, Associated Industries of
Recently the head of one of
In other words, while a worker’s paycheck is handed to him by the corporation, it doesn’t come from the corporation. All wages come directly from consumers who buy what the corporation offers for sale. If customers stop buying, wage and other expense monies stop coming in—and all the good intentions or guarantees in the world won’t enable a corporation to keep unneeded employees on the payroll. There just isn’t enough money in the till to do so. In short, since consumers hold life or death power over all jobs, only they are able to guarantee job security—and this they won’t do!
And why won’t they? Consumers won’t guarantee you your job, or me my job because the only guarantee they have of getting the most for their money is their freedom to shop. This is called the “discipline of the free market.” And, if we think about it, we wouldn’t have it any other way—because we, in the final analysis, are consumers ourselves. We work to fill our wants; and when we fill our wants, we consume.
Second, what about the hidden implications mentioned above? The most obvious is that, to gain the greatest degree of job security from consumers, employees must readily submit to consumer demands. But consumers don’t impose their demands on employees directly, they do it through employers. Since this is so, the best way employees can meet consumer demands is to allow their employer, the corporation, as free a hand as possible in meeting consumer demands. This calls for a high degree of flexibility in areas of cost control (of which wages are a part), work rules, and others too numerous to mention. Employees who thus cooperate with their employer in wooing the consumer dollar will come closest to winning lifetime job security. In short, workers will be wiser to look to the consumer, the real source of job security—not to the corporation.
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Plato
“The only standard today is the pleasure of the hearers no matter what sort of men they are, but those are blind who have no clear standard, and the divine is the eternal measure.”