I, Whiskey

The unexpected, unplanned, rebellious history of whiskey

Two and a half years ago, the Competitive Enterprise Institute and Passing Lane Films created the exquisite I, Pencil film, based on Leonard Read's classic essay on the incredible, cooperative, creative power of the market.

Now they're teaming up for the second installment: I, Whiskey

Why whiskey, you ask? Well, there's the obvious reason, but it's more than that:

I, Whiskey: The Spirit of the Market reveals how every product and service we enjoy is made possible by the free market and human ingenuity. It’s the story of entrepreneurs, scientists, and bootleggers and the whiskey they produce—a spirit renowned for its individual expression and rich history.

When people share a glass of whiskey they are playing a part in this ever-evolving narrative.

CEI is dedicated not only to protecting the human spirit but also celebrating it.

I, Whiskey also explores the history of the spirit in United States, which began in a big way when the British cut off rum exports during the Revolution:

Check out the project and other news and interviews here. (And to tide you over while we wait for the full film, I recommend Ken Burns' excellent documentary Prohibition, available here and on Netflix.)