Leveraging Partnerships to Reach Younger Students
Friend, thanks to your generous support, we were able to develop a hands-on entrepreneurship workshop giving Boy Scouts the opportunity to complete their Entrepreneurship Merit Badge requirements.
Recently, we held this dynamic workshop at Colorado Adventure Point, and there were 70+ Boy Scouts and their family members in attendance. This exciting new partnership with Boy Scouts of America (BSA) will help us reach younger students with the ideas of liberty and need for value creation in society.
Maximizing Impact with FEE.org Articles
The top article in August, with 87,935 views, was How Government Wrecked the Gas Can, by FEE’s Director of Content, Jeffrey Tucker. But here’s the twist. This article was written back in May 2012. Why is an article that is over five years old continuing to impact so many readers?
First, well-written articles that strike a nerve with our audience tend to crop up again and again, even several years after they were first published. Second, we use social media to re-post evergreen articles and then target specific audiences with those articles. This strategy maximizes the impact of our best articles.
Continuing Influence with FEE.org Content
Another popular article throughout August and September, with 72,450 views, was first published in 1996, entitled John Locke: Natural Rights to Life, Liberty, and Property. The interesting thing about this article is that it pops up around this time every year as one of the most-read articles. Why?
As students return to school and begin researching the name “John Locke,” they are likely to come across a FEE article because of our first-rate Search Engine Optimization (SEO) capabilities. This allows us to put the message of individual liberty and natural rights in front of thousands of students year after year.
Reaching Students Beyond the Classroom
Recently, FEE partnered with Strata Academic Programs to release a new course series, U.S. History and Government, which includes five new courses covering the Origins of the American Revolution, The Constitution, and each branch of the government. This brings our total number of online courses to 17.
These courses allow FEE to reach thousands of students across the world in the midst of their busy schedules, and in a way that accommodates their diverse learning styles. Most importantly, it gives students access to the ideas of liberty that are rarely taught in classrooms.
Using Pop-ups to Drive Engagement
Because of your generous support, we've been able to leverage pop-ups to capture and engage millennials on FEE.org. We do this by targeting online users based on their behaviors and then giving them resources of value in exchange for their contact information.
For example, we've given Economics in One Lesson to new visitors who indicate they’re students. After getting their contact information, we encourage them to make use of other FEE resources that are relevant to their stage in life. We currently have an average of 1,000 new subscribers a week from these pop-ups.
Thanks to your incredible support, we celebrated our most successful summer ever, and we have no plans to slow down! ~ Justin Streiff