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Wednesday, March 1, 2017

A Media Sponsorship to Reach New Audiences

To reach new audiences, we need to do two things: identify intellectual “doorways” for newcomers into these ideas and discover ways to invite people to step through them.

One such doorway is personal entrepreneurship, a key concept in FEE’s economic thinking that also has broad intuitive appeal to a general audience.

To invite people to step through this doorway into free-market ideas, we are sponsoring Mike Rowe’s podcast “The Way I Heard It.” This wildly popular weekly podcast is a series of “bite-sized stories with a twist for the curious mind with a short attention span.”

Mike Rowe

For Mike’s podcast on January 31st, FEE supplied 500 copies of our seminal text Economics in One Lesson to his listeners at no charge. Those copies were claimed within 3 hours’ time, and we then sold another 1,500 through the FEE Store.

We also distributed over 2,000 copies of Your Life, Your Work, a new eBook of articles selected from FEE’s collection, specifically for Mike’s fans. 12,000 people also signed up to receive emails from FEE, including 5,000 who subscribed to our daily email product.

The vast majority of these new friends of FEE had not heard about us before Mike’s podcast.

We are building on this recruiting success. Mike’s podcast yesterday provided a real-life example of personal entrepreneurship in the inspiring life story of Elijah McCoy, taken from the book Real Heroes: Inspiring True Stories of Courage, Character, and Conviction, written by FEE’s president Lawrence W. Reed and published by ISI Books.

In this case, we offered 5,000 electronic copies of Real Heroes to Mike’s listeners at no charge, and we are hopeful to gain even more new email friends for FEE.

I invite you to take a few minutes to listen to Mike’s podcast as an example of how FEE is inspiring people with stories of personal entrepreneurship to gain a deeper appreciation of ideas on liberty.

  • Wayne Olson is the Chairman of FEE's Board of Trustees and a former executive director of the Foundation for Economic Education.