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FEE at the Annual Meeting of the State Policy Network on Messaging Liberty to Millennials

Appearance
Thursday, October 11, 2018 3:30 PM

Reaching and engaging young people in the humane ideas and principles of freedom is the subject of Foundation for Economic Education’s SPN Annual Meeting presentation this year. Messaging and marketing successes as a part of FEE’s three-year Youth Education and Audience Research (YEAR) project, funded in large part by the John Templeton Foundation, will be featured. Topics to be included: how to create media to inspire different target audiences, effective Facebook advertising and posting, as well as strategies for fostering long-term engagement with your audience. For more information, contact FEE’s executive vice president, Richard N. Lorenc.

Schedule

03:30 PM - 04:30 PM

Messaging Liberty to Millennials

David Veksler

Advocates of free-market economics and policy solutions have the greatest ideas, but too often we are stuck talking to people who already think like we do. AFF and FEE share the goal of developing a mainstream culture of liberty, particularly among millennial and younger generations. Over the last two years, the Foundation for Economic Education (FEE) has conducted extensive research into the wants, needs and desires of individuals born between 1981 and 1996. Since 1995, America’s Future Foundation (AFF) has cultivated a nationwide community of passionate and principled young people, eager to defend their principles, and share them in relatable ways. During this session FEE will share its findings, highlighting practical ways you can reach a younger audience online, and AFF will share examples of successful efforts to engage this community on the ground, in cities across America.