Established in 1946, FEE (the Foundation for Economic Education) is a non-profit organization whose purpose is to make the ideas of a free society–including free markets, civil society, and individual rights–familiar and credible to the rising generation (14-26 year-olds). Over the past three years, FEE has installed the latest digital marketing capabilities and assembled an editorial team to become the leading voice for ideas and commentary on the humane values and ethical principles of a free society. FEE.org attracts an average of over 1 million monthly sessions, making it one of the top 5,000 websites in the U.S. and one of the top 21,000 websites in the world. FEE is well-positioned for continued growth with repeatable annual revenues having increased 79% since 2015.
Publisher / Editorial Director
FEE’s Publisher is responsible for the strategic and operational success of FEE’s content across all print and digital platforms, including FEE.org, social media, third-party websites, eBooks, and print. This role requires an editorial visionary with a digital savvy, business focus. The Publisher supervises the Editorial staff and partners with the Marketing and Development (fundraising) departments to dramatically increase readership of and engagement with FEE.org. Furthermore, this role works with FEE leadership to create a FEE brand that will deliver a content experience attractive to FEE customers, partners, supporters, and advertisers. The role also communicates the business goals of the organization to the editors and writers, helping to plan editorial calendars and develop new content products. The Publisher reports to the COO.
- Direct FEE’s digital and print content business
- Produce best-in-breed original content and republish relevant partner content using a customer-focused, data-driven approach to delivering a variety of perspectives of the freedom philosophy
- With Marketing department, identify, develop, and deliver specific target audiences, creating and testing content appealing to them
- Collaborate closely with the Marketing team on SEO, titles, imagery, social media content, conversions, and other distribution goals
- Propose, monitor, and adjust department programs and budget
- Define, track, and report regularly on business goals
- Evaluate FEE.org’s performance relative to competitive websites; recommend best publishing business practices for FEE to adopt
- Evaluate and compensate outside contributors, as appropriate
- With Marketing department, contribute to FEE.org’s online advertising business
- Identify and execute opportunities to leverage content into ancillary revenues
- Manage production of eBooks, printed books, and pamphlets
- Manage and develop editorial staff and contractors toward FEE-wide goals
- Oversee digital content on FEE.org with an emphasis on content quality and audience growth
- Support and supervise Editorial staff
- Actively recruit new writers based on FEE’s business agenda and audience development goals
- Work with editors to improve and iterate content based on audience feedback
- With FEE’s president and Editorial staff, develop and promote FEE’s editorial voice that is appealing to FEE’s various customers and stakeholders
- Participate in the Youth Education and Audience Research (“YEAR”) project to develop, test, and iterate content messaging based on data
- Partner with the Marketing department to create and test customer personas that inform messaging and new product initiatives
Desired Qualifications and Qualities
The ideal candidate will have:
- 5-10 years of experience in online publishing, or a related experience leading digital media strategies;
- Business-oriented mindset to deliver value to FEE’s customers;
- Excellent strategic planning, organizational, and analytical skills
- A strong commitment to portraying the freedom philosophy in its many varieties;
- The entrepreneurial spirit to improve existing programs and discover new ones;
- Project management experience;
- A regular presence in Atlanta, and;
We are running this search through our partners at Talent Market. Qualified candidates should submit the following application materials in one PDF with your name in the file:
- Cover letter explaining your salary requirements, your philosophical interest in this position, and your ability to relocate to Atlanta (if applicable)
Please include “Publisher, FEE– Your Name” in the subject line of your email.
Materials should be emailed in one PDF document to Claire Dixon, executive director of Talent Market, who is assisting with the search: [email protected].
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. No phone calls, please.