The Moral Element In Free Enterprise

JULY 01, 1962 by F. A. HAYEK

Dr. Hayek is Professor of Social and Moral Science at the University of Chicago and author of many books, including the 1944 classic, The Road to Serfdom, and The Con­stitution of Liberty (1960). This article is re­printed by permission from a symposium on The Spiritual and Moral Significance of Free Enterprise sponsored by the National Associa­tion of Manufacturers, December 6, 1961.

Economic activity provides the material means for all our ends. At the same time, most of our in­dividual efforts are directed to providing means for the ends of others in order that they, in turn, may provide us with the means for our ends. It is only because we are free in the choice of our means that we are also free in the choice of our ends.

Economic freedom is thus an in­dispensable condition of all other freedom, and free enterprise both a necessary condition and a con­sequence of personal freedom. In discussing The Moral Element in Free Enterprise I shall therefore not confine myself to the problems of economic life but consider the general relations between freedom and morals.

By freedom in this connection I mean, in the great Anglo-Saxon tradition, independence of the ar­bitrary will of another. This is the classical conception of free­dom under the law, a state of affairs in which a man may be coerced only where coercion is re­quired by the general rules of law, equally applicable to all, and never by the discretionary decision of administrative authority.

The relationship between this freedom and moral values is mu­tual and complex. I shall therefore have to confine myself to bringing out the salient points in some­thing like telegraphic style.

It is, on the one hand, an old discovery that morals and moral values will grow only in an en­vironment of freedom, and that, in general, moral standards of people and classes are high only where they have long enjoyed freedom—and proportional to the amount of freedom they have pos­sessed. It is also an old insight that a free society will work well only where free action is guided by strong moral beliefs, and, therefore, that we shall enjoy all the benefits of freedom only where freedom is already well estab­lished. To this I want to add that freedom, if it is to work well, re­quires not only strong moral standards but moral standards of a particular kind, and that it is possible in a free society for moral standards to grow up which, if they become general, will de­stroy freedom and with it the basis of all moral values.


Forgotten Truths


Before I turn to this point, which is not generally understood, I must briefly elaborate upon the two old truths which ought to be familiar but which are often for­gotten. That freedom is the matrix required for the growth of moral values—indeed not merely one value among many but the source of all values—is almost self-evi­dent. It is only where the individ­ual has choice, and its inherent re­sponsibility, that he has occasion to affirm existing values, to con­tribute to their further growth, and to earn moral merit. Obedi­ence has moral value only where it is a matter of choice and not of coercion. It is in the order in which we rank our different ends that our moral sense manifests it­self; and in applying the general rules of morals to particular situ­ations each individual is con­stantly called upon to interpret and apply the general principles and in doing so to create particu­lar values.

I have no time here for showing how this has in fact brought it about that free societies not only have generally been law-abiding societies, but also in modern times have been the source of all the great humanitarian movements aiming at active help to the weak, the ill, and the oppressed. Unfree societies, on the other hand, have as regularly developed a disre­spect for the law, a callous atti­tude to suffering, and even sym­pathy for the malefactor.

I must turn to the other side of the medal. It should also be ob­vious that the results of freedom must depend on the values which free individuals pursue. It would be impossible to assert that a free society will always and necessarily develop values of which we would approve, or even, as we shall see, that it will maintain values which are compatible with the preserva­tion of freedom. All that we can say is that the values we hold are the product of freedom, that in particular the Christian values had to assert themselves through men who successfully resisted coercion by government, and that it is to the desire to be able to follow one’s own moral convictions that we owe the modern safe­guards of individual freedom. Per­haps we can add to this that only societies which hold moral values essentially similar to our own have survived as free societies, while in others freedom has perished.

All this provides strong argu­ment why it is most important that a free society be based on strong moral convictions and why if we want to preserve freedom and morals, we should do all in our power to spread the appropriate moral convictions. But what I am mainly concerned with is the error that men must first be good be­fore they can be granted freedom.

It is true that a free society lacking a moral foundation would be a very unpleasant society in which to live. But it would even so be better than a society which is unfree and immoral; and it at least offers the hope of a gradual emergence of moral convictions which an unfree society prevents. On this point I am afraid I strongly disagree with John Stuart Mill, who maintained that until men have attained the ca­pacity of being guided to their own improvement by conviction or persuasion, “there is nothing for them but implicit obedience to an Akbar or Charlemagne, if they are so fortunate as to find one.” Here I believe T. B. Ma­caulay expressed the much greater wisdom of an older tradition when he wrote that “many politicians of our time are in the habit of laying it down as a self-evident proposi­tion that no people are to be free till they are fit to use their free­dom. The maxim is worthy of the fool in the old story, who resolved not to go into the water till he had learned to swim. If men are to wait for liberty till they become wise and good, they may indeed wait forever.”


Moral Considerations


But I must now turn from what is merely the reaffirmation of old wisdom to more critical issues. I have said that liberty, to work well, requires not merely the ex­istence of strong moral convictions but also the acceptance of particu­lar moral views. By this I do not mean that within limits utilitarian considerations will contribute to alter moral views on particular is­sues. Nor do I mean that, as Edwin Cannan expressed it, “of the two principles, Equity and Economy, Equity is ultimately the weaker… the judgment of mankind about what is equitable is liable to change, and… one of the forces that causes it to change is man­kind’s discovery from time to time that what was supposed to be quite just and equitable in some particular matter has become, or perhaps always was, uneconomical.”

This is also true and important, though it may not be a commenda­tion to all people. I am concerned rather with some more general conceptions which seem to me an essential condition of a free soci­ety and without which it cannot survive. The two crucial ones seem to me the belief in individual re­sponsibility and the approval as just of an arrangement by which material rewards are made to cor­respond to the value which a per­son’s particular services have to his fellows; not to the esteem in which he is held as a whole person for his moral merit.


Responsible Individuals


I must be brief on the first point—which I find very difficult. Mod­ern developments here are part of the story of the destruction of moral value by scientific error which has recently been my chief concern—and what a scholar hap­pens to be working on at the mo­ment tends to appear to him as the most important subject in the world. But I shall try to say what belongs here in a very few words.

Free societies have always been societies in which the belief in in­dividual responsibility has been strong. They have allowed indi­viduals to act on their knowledge and beliefs and have treated the results achieved as due to them. The aim was to make it worth­while for people to act rationally and reasonably and to persuade them that what they would achieve depended chiefly on them. This last belief is undoubtedly not entirely correct, but it certainly had a wonderful effect in developing both initiative and circumspection.

By a curious confusion it has come to be thought that this be­lief in individual responsibility has been refuted by growing in­sight into the manner in which events generally, and human ac­tions in particular, are determined by certain classes of causes. It is probably true that we have gained increasing understanding of the kinds of circumstances which af­fect human action—but no more. We can certainly not say that a particular conscious act of any man is the necessary result of par­ticular circumstances that we can specify—leaving out his peculiar individuality built up by the whole of his history. Of our generic knowledge as to how human action can be influenced we make use in assessing praise and blame—which we do for the purpose of making people behave in a desirable fash­ion. It is on this limited determinism—as much as our knowledge in fact justifies—that the belief in responsibility is based, while only a belief in some metaphysical self which stands outside the chain of cause and effect could justify the contention that it is useless to hold the individual responsible for his actions.


The Pressure of Opinion


Yet, crude as is the fallacy un­derlying the opposite and sup­posedly scientific view, it has had the most profound effect in de­stroying the chief device which society has developed to assure de­cent conduct—the pressure of opinion making people observe the rules of the game. And it has ended in that Myth of Mental Ill­ness which a distinguished psychi­atrist, Dr. T. S. Szasz, has recently justly castigated in a book so ti­tled. We have probably not yet dis­covered the best way of teaching people to live according to rules which make life in society for them and their fellows not too un­pleasant. But in our present state of knowledge I am sure that we shall never build up a successful free society without that pressure of praise and blame which treats the individual as responsible for his conduct and also makes him bear the consequences of even in­nocent error.

But if it is essential for a free society that the esteem in which a person is held by his fellows de­pends on how far he lives up to the demand for moral law, it is also essential that material re­ward should not be determined by the opinion of his fellows of his moral merits but by the value which they attach to the particu­lar services he renders them. This brings me to my second chief point: the conception of social jus­tice which must prevail if a free society is to be preserved. This is the point on which the defenders of a free society and the advo­cates of a collectivist system are chiefly divided. And on this point, while the advocates of the socialist conception of distributive justice are usually very outspoken, the upholders of freedom are unneces­sarily shy about stating bluntly the implications of their ideal.


Why Liberty?


The simple facts are these: We want the individual to have liber­ty because only if he can decide what to do can he also use all his unique combination of informa­tion, skills, and capacities which nobody else can fully appreciate. To enable the individual to fulfill his potential we must also allow him to act on his own estimates of the various chances and probabili­ties. Since we do not know what he knows, we cannot decide whether his decisions were justi­fied; nor can we know whether his success or failure was due to his efforts and foresight, or to good luck. In other words, we must look at results, not inten­tions or motives, and can allow him to act on his own knowledge only if we also allow him to keep what his fellows are willing to pay him for his services, irres­pective of whether we think this reward appropriate to the moral merit he has earned or the esteem in which we hold him as a person.

Such remuneration, in accord­ance with the value of a man’s services, inevitably is often very different from what we think of his moral merit. This, I believe, is the chief source of the dissatis­faction with a free enterprise sys­tem and of the clamor for “dis­tributive justice.” It is neither honest nor effective to deny that there is such a discrepancy be­tween the moral merit and esteem which a person may earn by his actions and, on the other hand, the value of the services for which we pay him. We place ourselves in an entirely false position if we try to gloss over this fact or to disguise it. Nor have we any need to do so.


Material Rewards


It seems to me one of the great merits of a free society that ma­terial reward is not dependent on whether the majority of our fel­lows like or esteem us personally. This means that, so long as we keep within the accepted rules, moral pressure can be brought on us only through the esteem of those whom we ourselves respect and not through the allocation of material reward by a social au­thority. It is of the essence of a free society that we should be ma­terially rewarded not for doing what others order us to do, but for giving them what they want. Our conduct ought certainly to be guided by our desire for their esteem. But we are free because the success of our daily efforts does not depend on whether par­ticular people like us, or our prin­ciples, or our religion, or our manners, and because we can de­cide whether the material reward others are prepared to pay for our services makes it worth while for us to render them.

We seldom know whether a bril­liant idea which a man suddenly conceives, and which may greatly benefit his fellows, is the result of years of effort and preparatory in­vestment, or whether it is a sud­den inspiration induced by an ac­cidental combination of knowledge and circumstance. But we do know that, where in a given instance it has been the former, it would not have been worth while to take the risk if the discoverer were not al­lowed to reap the benefit. And since we do not know how to dis­tinguish one case from the other, we must also allow a man to get the gain when his good fortune is a matter of luck.


The Moral Merit of a Person


I do not wish to deny, I rather wish to emphasize, that in our so­ciety personal esteem and mate­rial success are much too closely bound together. We ought to be much more aware that if we re­gard a man as entitled to a high material reward that in itself does not necessarily entitle him to high esteem. And, though we are often confused on this point, it does not mean that this con­fusion is a necessary result of the free enterprise system—or that in general the free enterprise sys­tem is more materialistic than other social orders. Indeed, and this brings me to the last point I want to make, it seems to me in many respects considerably less so.

In fact free enterprise has de­veloped the only kind of society which, while it provides us with ample material means, if that is what we mainly want, still leaves the individual free to choose be­tween material and nonmaterial reward. The confusion of which I have been speaking—between the value which a man’s services have to his fellows and the esteem he deserves for his moral merit—may well make a free enterprise society materialistic. But the way to prevent this is certainly not to place the control of all material means under a single direction, to make the distribution of material goods the chief concern of all com­mon effort, and thus to get poli­tics and economics inextricably mixed.


Many Bases for Judging


It is at least possible for a free enterprise society to be in this re­spect a pluralistic society which knows no single order of rank but has many different principles on which esteem is based; where worldly success is neither the only evidence nor regarded as cer­tain proof of individual merit. It may well be true that periods of a very rapid increase of wealth, in which many enjoy the benefits of wealth for the first time, tend to produce for a time a predominant concern with material improve­ment. Until the recent European upsurge many members of the more comfortable classes there used to decry as materialistic the economically more active periods to which they owed the material comfort which had made it easy for them to devote themselves to other things.


Cultural Progress Follows


Periods of great cultural and artistic creativity have generally followed, rather than coincided with, the periods of the most rapid increase in wealth. To my mind this shows not that a free society must be dominated by ma­terial concerns but rather that with freedom it is the moral at­mosphere in the widest sense, the values which people hold, which will determine the chief direction of their activities. Individuals as well as communities, when they feel that other things have be­come more important than ma­terial advance, can turn to them. It is certainly not by the en­deavor to make material reward correspond to all merit, but only by frankly recognizing that there are other and often more impor­tant goals than material success, that we can guard ourselves against becoming too material­istic.

Surely it is unjust to blame a system as more materialistic be­cause it leaves it to the individual to decide whether he prefers ma­terial gain to other kinds of ex­cellence, instead of having this de­cided for him. There is indeed little merit in being idealistic if the provision of the material means required for these ideal­istic aims is left to somebody else. It is only where a person can him­self choose to make a material sacrifice for a nonmaterial end that he deserves credit. The de­sire to be relieved of the choice, and of any need for personal sac­rifice, certainly does not seem to me particularly idealistic.

I must say that I find the at­mosphere of the advanced Welfare State in every sense more ma­terialistic than that of a free en­terprise society. If the latter gives individuals much more scope to serve their fellows by the pursuit of purely materialistic aims, it also gives them the opportunity to pursue any other aim they re­gard as more important. One must remember, however, that the pure idealism of an aim is ques­tionable whenever the material means necessary for its fulfill­ment have been created by others.


Means and Ends


In conclusion I want for a mo­ment to return to the point from which I started. When we defend the free enterprise system we must always remember that it deals only with means. What we make of our freedom is up to us. We must not confuse efficiency in providing means with the pur­poses which they serve. A society which has no other standard than efficiency will indeed waste that efficiency. If men are to be free to use their talents to provide us with the means we want, we must remunerate them in accordance with the value these means have to us. Nevertheless, we ought to esteem them only in accordance with the use they make of the means at their disposal.

Let us encourage usefulness to one’s fellows by all means, but let us not confuse it with the im­portance of the ends which men ultimately serve. It is the glory of the free enterprise system that it makes it at least possible that each individual, while serving his fellows, can do so for his own ends. But the system is itself only a means, and its infinite possibili­ties must be used in the service of ends which exist apart.


July 1962



Friedrich Hayek  (1899 – 1992) was an economist and philosopher, author of seminal works that changed intellectual history, who won the Nobel Memorial Prize in Economic Sciences for his pioneering work in the theory of money and economic fluctuations and penetrating analysis of the interdependence of economic, social and institutional phenomena. He taught in Vienna, London, and Chicago. 

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November 2014

It's been 40 years since F. A. Hayek received his Nobel Prize. His insights, particularly on the distribution of knowledge and the impossibility of economic planning, remain hugely important today. In this issue, we look back on the influence of his work. Max Borders and Craig Biddle debate whether liberty must be defended from one absolute foundation, further reflections on Scottish secession, and how technology is already changing our world for the better--including how robots, despite the unease they cause, will only accelerate this process.
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