The ABC's of Modern Economics
MAY 01, 1960 by RALPH BRADFORD
Qis for Quality. People or things
Possess it or not. The degree of it springs
From reaching for standards.
The best you can do Is strive for the quality label—for you.
Ris for Reason, to which we appeal
To bolster our causes, with fervor and zeal,
Until it says no to our gain or our pride—
Then Reason is ridiculed, damned, and denied.
Sis for Satan, who used to be feared
And hated by all who were properly reared;
But Satan assumes many forms, and his double,
Old Something-for-Nothing, accounts for our trouble.
Tis for Truth, which is central in life,
But seldom observed in its fullness.
The strife Of living obscures it, and over it falls
The shadow of doubt—and yet ever it calls.
Uis for Us and our Union of States,
Where each has the freedom to earn what he rates;
But some who contend that the rates are unequal
Would tax, seize, and squander, ignoring the sequel.
Vis for Victory, sweet to the taste
For only a moment—the product of waste
And death and destruction. The danger of winning
Is this: that your troubles are only beginning.
Wstands for the Wisdom that springs
From deep understanding of men and of things.
Transcending intelligence, higher than knowledge,
It can’t be transmitted, or taught in a college.
Xis the symbol of subjects obscure
And objects unseen, with a mystic allure:
The yet-undiscovered, impending and vast,
Is greater than all we have learned in the past.
Yis for Youth, no better or worse
Than in Cicero‘s day—except for the curse
Their blundering elders, through many a year,
Have fastened upon them: the torment of fear.
Zis for Zoo, where the monkeys look out
On you and on me as we amble about,
With a hint of contempt in their simian eyes.
And sometimes I’m stopped with this shocking surmise: That
a modern millennium well might begin,
If we let them all out, and they locked us all in!