INTERMEDIATE

Neoclassical Economics

A dominant branch of economics which began during the “marginalist revolution.” Neoclassical economists used marginal analysis to study markets and non-Austrian neoclassical economists put special emphasis on market equilibrium prices. The models of the latter group assume that individuals attempt to maximize personal benefit at the margin. Early neoclassical economists include William Stanley Jevons, Léon Walras, Knutt Wicksell, Alfred Marshall, Carl Menger, and Thorstein Veblen. 

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Unfortunately, educating people about phenomena that are counterintuitive, not-so-easy to remember, and suggest our individual lack of human control (for starters) can seem like an uphill battle in the war of ideas. So we sally forth into a kind of wilderness, an economic fairyland. We are myth busters in a world where people crave myths more than reality. Why do they so readily embrace untruth? Primarily because the immediate costs of doing so are so low and the psychic benefits are so high.
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